Dr Martens – Window display

Design Proposal for a Dr. Martens Footwear and Accessories Display Window

Intention: To grab attention by moving away from the brand’s «typical» style.

How?: By decontextualizing the product, creating a «classic» scene while maintaining the punk style of the boots.

Objective: To reach a broader audience and showcase a product suitable for all styles and locations.

The History of Dr. Martens

Dr. Martens’ appeal to people who have their own individual style but share a united spirit – authentic characters who stand for something. People who possess a proud sense of self- expression. People who are different.

On a stylistic level, Dr. Martens’ simple silhouettes allows their wearers to adopt the boots and shoes as part of their own individual and very distinctive style; on a practical level, their famous durability and comfort make them ideal for the unforgiving world of gigs and street fashion; and then finally on an emotional level, they are a badge of attitude and empowerment.

However, it wasn’t always this way: Dr. Martens were originally a modest work-wear boot that was even sold as a gardening shoe at one stage. So, how did this utilitarian boot transform into one of the most culturally relevant brands of the modern era? It is an interesting and unique story…

Window display proposal